What does a hard press technique involve?

The hard press technique in cosmetology involves applying a flat iron or similar styling tool to the hair in a manner that ensures the hair is straightened effectively. This technique typically requires two passes on both sides of the hair section. By conducting two passes, the stylist can ensure that the heat evenly distributes across the hair, allowing for a smoother and more polished finish.

The first pass helps to start the smoothing process, and the second pass further refines the straightening effect, helping to eliminate any remaining frizz or waves. This method is essential for achieving a sleek look, particularly on thick or textured hair. The need for two passes is a fundamental characteristic of the hard press, as it enhances the longevity of the straightened style and provides a more dramatic transformation compared to less intensive techniques.